During the coverage of Wimbledon 2018, the Big Screen Portsmouth will adjust it's advertising for both the Premium and Standard Packages.
From Monday, 2 July through to Sunday, 15 July the Big Screen will broadcast all of the Wimbledon coverage as provided by the BBC. Advertising will take place in between match breaks that typically last 90". Each advert break will contain 3x 30" adverts.
Changes to the Premium Package
Those who purchase the Premium Package during the Wimbledon Coverage will now receive an advert in no less than 2 of the 3 advert breaks. This changes from 6 advert breaks each hour.
Changes to the Standard Package
Those who purchase the Standard Package during the Wimbledon Coverage will now receive 1 of the 3 advert breaks. This changes from 3 advert breaks each hour.
Match breaks generally last between 3 - 4 minutes at a time. Therefore, we could play up to 10 advert breaks each hour and so, we reduce the amount of advert breaks we show by limiting Premium Packages to 2 out of 3 breaks and Standard Packages to 1 out of 3 breaks.